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The creators hope to launch Short King Dating in late November, with plans to host both an app and an online platform. “We wanted to build a platform where guys feel comfortable being who they are, where they can be authentic, where they don’t feel the need to lie.” In some ways we laughed, but it’s not great when so many guys feel like they have to lie about their height, feel like they have to represent themselves as someone different,” says Mazur. “It was meant to be a joke because everybody lies about their height on dating apps.

In fact, Tinder’s arguably tasteless joke was actually where the idea for Short King Dating was born. Men feeling the need to exaggerate their height on dating apps has become so commonplace that it was actually the butt of Tinder’s 2019 April Fool’s joke, in which the platform advertised the launch of a “height verification” feature.